Diageo is regarded as one of the world's largest producers of spirits and beers. For a project involving their new Limited Release Indian Single Malt, the Diageo Asia team sought our expertise and guidance. This new malt is steeped in the majesty of the Sahyadri's towering peaks and graceful waterfalls. It's a meticulously crafted spirit, triple matured in barrels misted by the high altitude at 571 meters, made using water considered sacred, and produced in small batches at our distillery based in Nashik. The malt's unique flavor profile features smooth vanilla tones, mellow spice undertones, and a refreshing citric zest. This liquid masterpiece embodies the lush environment of its origin. Our team provided Diageo with support in digitally amplifying this eminently premium brand's presence and simultaneously facilitating its launch in the Indian single malt category of high prestige.